In 2012, I rebranded a well-established and succesful accountancy practice in Farnham, Surrey. Owner Alan wanted his branding to reflect the individual, inclusive service his company provides, so I created a logo based on the mathematical symbol for 'greater than' and wrote the strapline 'Much More than Accounting".  I also created a set of phrases wirth imagery to be used across all of ABI's marketing - 'Your Rock in an Unsteady World' and "Because Money Doesn't Grow on Trees'. The subsequent website, distinctive fan-style brochure, stationery and exhibition stands I designed ensure strength and consistency of message as well as brand unity, and were handed over with a set of brand guidelines.

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